Privacy Policy

This Privacy Policy explains how MRCOOL ("MRCOOL," "we," "our," or "us") collects, uses, and discloses information about you when you use our website, mobile applications, and other online services (collectively, the "Services"). This Privacy Policy also describes your choices and rights regarding the use, access, and correction of your personal information.

1.1 Our Commitment to Privacy

At MRCOOL, we take your data security seriously. We know our future is dependent on cultivating customer relationships based on mutual respect and integrity. Our Privacy Policy draws from e-commerce industry best practices designed to protect customer data, and the principles are similar to those used by other leading websites. We are committed to protecting your privacy and ensuring the security of your personal information.

1.2 Scope of This Privacy Policy

This Privacy Policy applies only to websites operated or controlled by MRCOOL, and not to MRCOOL's offline practices. This Privacy Policy does not apply to the websites of other companies, individuals, or organizations to which we may provide hyperlinks or that MRCOOL may be affiliated with but are not directly under MRCOOL's operation or control. These websites may have different policies relating to your privacy and the information they collect about you. Visitors should consult the privacy policies of such websites, as MRCOOL has no control over information that is submitted to, or collected by, third parties. Please also see our Terms and Conditions.

1.3 Summary of Key Points

1. Information Collection: We collect personal information that you submit to us and non-personal information automatically collected through cookies and tracking technologies.

1. Use of Information: We use your information to provide and improve our Services, personalize your experience, process transactions, and comply with legal obligations.

1. Your Rights: You have the right to access, correct, delete, and object to the processing of your personal information, as well as to opt out of certain tracking activities.

1. Data Protection: We implement appropriate technical and organizational measures to protect your personal information.

1. Children's Privacy: Our Services are not intended for children under 13, and we do not knowingly collect information from them.

1. Dispute Resolution: Disputes will be resolved through mediation followed by binding arbitration in Kentucky, with each party bearing their own costs.

MRCOOL uses information that we collect from our visitors and customers to improve your experience when using our Services. We gather two types of information: personal information and non-personal information.

2.1 Personal Information

We collect and use personally identifiable information about you when you submit feedback, questions, applications, warranty forms or requests for information about MRCOOL's products and services, apply for a job or make a purchase. This may include:

1. First name, last name, and email address when you register an account on our Website

1. Billing address relevant to payment information, shipping address for goods delivery, and telephone number when you purchase a product or service

1. Mailing address, telephone number, fax number, and e-mail address in order to respond to your inquiries and manage transactions with you

1. Personal information when you apply for a job (typically includes first name, last name, current address, contact telephone number, and references)

1. Any information voluntarily transmitted either directly to a MRCOOL representative via chat, specific product review, purchase process review, or email in situations in which we are legally allowed by law to collect said information

1. Communications with us (customer service inquiries, feedback)

1. Any other information you choose to provide

MRCOOL may collect and store the information you choose to provide us to send you information about MRCOOL and our affiliates, including information about our products and services, from time to time. We may also use information about you for internal marketing analysis to better understand our customers and the marketplace.

2.1.1 Information We Do Not Collect

MRCOOL purposefully does not collect, store, or record by any means unique financial information like a customer's credit card or debit card account number. Though a customer may use this information to procure goods via our Website, we use a secure order form which transmits the data directly to the relevant issuing company for authorization. If you provide this information to a MRCOOL representative over the phone, the representative uses the same technology to transmit the information and does not record the information in any other format.

At no point in the process is your financial information catalogued or stored by MRCOOL, either physically or electronically, for any reason whatsoever. We do this to ensure the security of our customers against credit card fraud and identity theft.

If you receive an email from someone claiming to be a MRCOOL representative asking for specific financial information (i.e., a credit card or debit card account number), do not provide that information via email. Instead, contact MRCOOL customer support at (270) 366-0457 and report the request immediately.

2.2 Non-Personal Information

We collect and use non-personally identifiable information about you in the following ways:

2.2.1 Usage Information

We automatically collect certain information about your use of the Services, including:

1. Internet protocol (IP) address

1. Device information (type, model, operating system)

1. Browser type and version

1. Pages viewed and links clicked

1. Time spent on pages and interaction with content

1. Referring/exit pages

1. Date and time stamps of visits

1. Location information (when permitted by law to process this information)

1. Other actions taken through the Services

2.2.2 Cookies and Tracking Technologies

What Are Cookies?

A cookie is a piece of data placed on your hard drive when you visit our site. Cookies help us track traffic to our Web site, helping us identify what parts of our Web site interest visitors most. In order to give you customized content, we may link cookie information with personally identifiable information but such information expires at the end of each visit to the site.

MRCOOL makes use of first-party and third-party cookies to track data, streamline, and simplify your experience on our Website. We also use cookies to better understand how visitors use our Website to better improve it over time.

Types of Tracking Technologies We Use:

1. Essential Cookies: Necessary for the functioning of our Services

1. Analytical/Performance Cookies: Help us understand how visitors interact with our Services

1. Functionality Cookies: Allow us to remember your preferences

1. Targeting/Advertising Cookies: Record your visits to our Services and other websites to deliver targeted advertisements

Third-Party Tracking Technologies

We partner with third parties who use tracking technologies on our Services for analytics and advertising purposes, including:

1. Google Analytics and Google Ads

1. Facebook Pixel

1. Snap Pixel

1. Microsoft Clarity

1. EcoRebates

1. Bazaarvoice

1. Other advertising and analytics providers

If we contract with third-party service providers in any capacity, cookie data is shared with them only inasmuch as it is necessary to enable the third-party service provider to complete an agreed-upon task and only in that capacity. Information we gather via cookie is never shared with third parties for any other reason.

Cookie Management

You may set your browser to inform you when cookies are being set before a cookie is stored, not accept cookies at all, and erase all cookies from your hard drive. If you choose to reject or erase cookies, your ability to navigate this Web site may be limited or even prevented. If you have cookies disabled, please contact customer service via phone to place any orders.

You may set your browser to inform you when cookies are being set before a cookie is stored, not accept cookies at all, and erase all cookies from your hard drive. If you choose to reject or erase cookies, your ability to navigate this Web site may be limited or even prevented. If you have cookies disabled, please contact customer service via phone to place any orders.

2.2.3 Referrers, IP Addresses, and Environmental Variables

MRCOOL may also collect information through "referrers," IP addresses, and various environmental variables. A "referrer" is information your web browser passes along to the MRCOOL web server that references the URL of the Web site from which you came. An "IP Address" is a number used by computers on a network to identify your computer so that data can be transmitted to you. An "environmental variable" may include, among other things, the domain from which you access the Internet, the time you accessed our Web site, the type of web browser and operating system or platform used, the Internet address or the Web site you left to visit our Web site, the pages you visit while at our site, and the Internet address of the Web site you then visit. MRCOOL may collect IP Address information in order to administer our Web site and to gather broad demographic information.

2.2.4 Remarketing

In order to ensure products of interest reach Website visitors, MRCOOL makes limited use of online remarketing techniques to display our advertisements through third-party vendors, including Google and Facebook, on other internet sites. These third-party vendors use cookies to serve ads based on a user's prior visits to our Website and other websites. You may opt out of Google's use of cookies by visiting the Google advertising opt-out page. You may opt out of Facebook's use of cookies by visiting the Digital Advertising Alliance opt-out tool or changing your settings via your Facebook user account.

2.2.5 Do Not Track Signals

Some browsers have a "Do Not Track" feature that signals to websites that you do not want to have your online activities tracked. Due to the lack of a common industry standard for Do Not Track signals, we currently do not respond to Do Not Track signals. However, we provide you with various tools to control data collection and use, including cookie management options and opt-out mechanisms.

2.3 Information Collection Methods

MRCOOL may collect personal and non-personal information using the following methods:

1. MRCOOL collects information from customers when they voluntarily or directly provide it through requests for products, product information, company services, account registration on our Website, consumer survey responses, public forum responses, or otherwise interact with us using one or more electronic devices. All the information we collect via those means are covered by this Privacy Policy. Any information transmitted to us through a third-party is also subject to the third-party's privacy policy. Any privacy choices you or the third-party specify may not apply to our use of the information collected directly through our applications.

1. MRCOOL collects information from customers voluntarily and indirectly when they utilize technology such as cookies and Web beacons, including when you visit our Website and applications or use our applications on third-party sites or platforms using one or more devices. Customers may always opt out of indirect collection methods by visiting the Network Advertising Initiative's consumer opt-out page located at: www.networkadvertising.org/managing/opt_out.asp

MRCOOL may collect information from trusted sources to update or supplement information directly or indirectly provided. Local law may require customers to authorize the third party to share the aforementioned information with us before we can acquire it.

MRCOOL is the sole controller of directly or indirectly gathered personal or non-personal information. We use such information for the following purposes:

3.1 Provide and Improve the Services

We use your information to:

1. Provide customers with products and services purchased directly or via a third-party site from MRCOOL

1. Process your transactions and fulfill your orders

1. Provide customer service and respond to your inquiries

1. Communicate with you about your account, pending or previous transactions, and purchased products that may be subject to a recall

1. Detect, prevent, and address technical issues

1. Optimize or improve our products, services, and operations to enhance the customer experience

1. Develop new products, services, and features

3.2 Personalization

We may use your information to:

1. Personalize your experience with our Services

1. Provide customized content and recommendations

1. Remember your preferences and settings

1. Tailor our communications to your interests

3.3 Marketing and Advertising

With your consent where required by law, we may use your information to:

1. Provide customers and interested consumers with information about new products, sales, promotions, other advertising, or relevant changes to MRCOOL policies and procedures

1. Display targeted advertisements to you on our Services and across other websites and online services

1. Measure the effectiveness of our marketing and advertising campaigns

1. Conduct market research and analysis

1. Use remarketing advertising to display products of potential interest to previous Website visitors

3.4 Compliance and Legal Obligations

We may use your information to:

1. Comply with applicable laws, regulations, and legal processes

1. Enforce our terms, conditions, and policies

1. Protect our rights, property, or safety

1. Protect the rights, property, or safety of our users or others

1. Detect, investigate, and prevent actions that either violate our policies or are illegal

1. Prevent, detect, and investigate fraud, security breaches, or other potentially prohibited or illegal activities

4.1 Information Sharing with Third Parties

We may share personal information that we collect through our Web site with carefully selected third parties, including our affiliates, dealers, distributors, partners and sponsors whose products or services we believe may be of interest to you. If you do not want us to share information about you in this manner, please see the section below titled, "What other choices do I have concerning information collected from me?"

MRCOOL may also share personally and non-personally identifiable information about you with third parties that help manage our Web site or provide data processing, order fulfillment, or shipping services, or that provide other services on our behalf.

4.2 Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as:

1. Order fulfillment and shipping

1. Customer service

1. Data analysis and research

1. Email delivery and marketing assistance

1. Hosting and technical support

These service providers are contractually obligated to use your information only as necessary to provide services to us and in accordance with this Privacy Policy.

4.3 Affiliates and Subsidiaries

We may share your information with our affiliates and subsidiaries for the purposes described in this Privacy Policy, including to provide and improve our Services, for marketing purposes, and to facilitate our operations.

4.4 Legal Compliance and Protect Our Rights

We may disclose your information to government authorities or third parties if:

1. Required by law, regulation, or legal process

1. Necessary to protect our rights, property, or safety

1. Necessary to protect the rights, property, or safety of others

1. Necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, or violations of our terms

4.5 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, we may transfer your information to the acquiring entity or successor. In such event, we will notify you before your information is transferred and becomes subject to a different privacy policy.

4.6 With Your Consent

We may share your information with third parties when you have given us your consent to do so.

4.7 Third Party Links

This Web site may contain hyperlinks to other Web sites. Additionally, third parties may from time to time provide hyperlinks to our Web site. PLEASE BE AWARE THAT WE ARE NOT RESPONSIBLE FOR THE CONTENT OR PRACTICES OF ANY THIRD PARTY WEB SITE. We encourage our users to read the privacy policies of the Web sites that they visit.

5.1 Consumer Choices and Information Controls

MRCOOL believes consumers should have the ability to define what personal information a company collects and stores. Customers may:

1. Correct, update, or delete their account on our Website

1. Opt into or out of subscriptions, newsletters, and product alerts

1. Request access to the personal information we maintain and request that it is amended or deleted

Such choices and controls may be exercised on our Website by the consumer or via direct contact with a MRCOOL service representative. Bear in mind that not allowing us to collect certain personal information such as physical address or contact information may preclude you from using certain services or ordering certain products on our Website.

5.2 What other choices do I have concerning information collected through the Web sites?

1. If you do not want us to share information with third parties as described under the heading, "Information Sharing," please send an e-mail to webmaster@mrcool.com.

1. California Residents: If you reside in California and have provided personally identifiable information to us, you may request information about our disclosure of certain categories of personal information to third parties for their direct marketing purposes. Such requests must be submitted to us at the following address: 48 Remington Way, Hickory, KY 42051. We will provide a list, within thirty (30) days, of the categories of personal information disclosed during the preceding calendar year, and the names and addresses of the third parties that received the information.

5.3 How can I update personal information previously provided to MRCOOL?

If you would like to change or modify information you have previously provided to MRCOOL through our Web sites, please send an e-mail to webmaster@mrcool.com. Please note that we may not be able to make certain changes for legal reasons or to preserve accurate records of transactions.

5.4 How can I change what promotional communications I receive?

If you would like to opt-out of receiving promotional e-mail messages from us, please send an e-mail to webmaster@mrcool.com. Please include your name and e-mail address in the body of the e-mail and reference "Remove" on the subject line. Please note that it may take a reasonable period of time for us to process opt out requests.

5.5 Opt-Out of Tracking and Marketing

You have several options to opt out of tracking activities and marketing communications:

5.5.1 Cookie Management

You can manage cookies through your browser settings, which allow you to refuse all or some cookies or to be alerted when cookies are being sent. Please note that if you disable or refuse cookies, some parts of our Services may be inaccessible or not function properly.

5.5.2 Advertising Opt-Outs

You can opt out of interest-based advertising through:

1. The Digital Advertising Alliance (DAA): www.aboutads.info/choices

1. The Network Advertising Initiative (NAI): www.networkadvertising.org/choices

1. Google Ads Settings: adssettings.google.com

1. Facebook Ad Preferences: www.facebook.com/ads/preferences

5.5.3 Marketing Communications

You can opt out of receiving marketing communications from us by:

1. Clicking the "unsubscribe" link in our emails

1. Contacting us at webmaster@mrcool.com

1. Adjusting your communication preferences in your account settings

5.6 Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

The criteria used to determine our retention periods include:

1. The length of time we have an ongoing relationship with you

1. Whether there is a legal obligation to which we are subject

1. Whether retention is advisable in light of our legal position (such as for statutes of limitations, litigation, or regulatory investigations)

When we no longer need to use your personal information, we will securely delete or anonymize it. If this is not possible, we will securely store your personal information and isolate it from any further use until deletion is possible.

This Privacy Policy is compliant with California state regulations (CalOPPA) regarding the privacy of California consumers. Orders and consumer inquiries from California comply with collection and use of personally identifiable information laws.

To the extent you are a 'consumer' as defined under the California Consumer Privacy Act of 2018 ("CCPA") and California Privacy Rights Act ("CPRA") and MRCOOL is a 'business' as defined under CCPA/CPRA, the following applies to you:

6.1 Rights Under the CCPA/CPRA

Subject to the provisions of the CCPA and CPRA, you have the right to request in the manner provided herein, for the following:

6.1.1 Right to Know

You can request information about:

1. Categories of Personal Data MRCOOL has collected about you

1. Specific pieces of Personal Data MRCOOL has collected about you

1. Categories of sources from which the Personal Data is collected

1. Business or commercial purpose for collecting Personal Data

1. Categories of third parties with whom the business shares Personal Data

6.1.2 Right to Delete

You can request deletion of any Personal Data collected about you by MRCOOL, subject to certain exceptions.

6.1.3 Right to Correct

You can request correction of inaccurate personal information.

6.1.4 Right to Opt-Out

You can opt out of the sale or sharing of your personal information.

6.1.5 Right to Non-Discrimination

We will not discriminate against you for exercising your rights.

6.1.6 Right to Limit Use of Sensitive Personal Information

You can limit the use of your sensitive personal information.

6.2 California Shine the Light Law

California Civil Code Section 1798.83 permits California residents to request information regarding the disclosure of their personal information to third parties for direct marketing purposes. To make such a request, please contact us using the information in the "Contact Us" section.

6.3 Exercising Your California Privacy Rights

If you seek to exercise the foregoing rights to access or delete Personal Data which constitutes 'personal information' as defined in CCPA/CPRA, please contact us at webmaster@mrcool.com. We respond to all requests we receive from you wishing to exercise your data protection rights within a reasonable timeframe in accordance with applicable data protection laws. By writing to us, you agree to receive communication from us seeking information from you in order to verify you to be the consumer from whom we have collected the Personal Data from and such other information as reasonably required to enable us to honor your request.

The list of categories of Personal Data collected and disclosed about consumers are enlisted under the head 'Information We Collect' and the list of categories of third parties to whom the Personal Data was or may be made disclosed are enlisted under the head 'Disclosure of Your Information'. MRCOOL does not sell your Personal Data.

Our policy has been designed to comply with General Data Protection Regulation (GDPR) as well as Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), and provincial laws relating to the protection of personal information, as applicable.

7.1 GDPR Compliance

For users in the European Economic Area (EEA), United Kingdom, and Switzerland, we comply with the General Data Protection Regulation (GDPR) and equivalent laws. Under these laws, you have the following rights:

1. Right to Access: You can request a copy of your personal data.

1. Right to Rectification: You can request correction of inaccurate or incomplete data.

1. Right to Erasure: You can request deletion of your personal data in certain circumstances.

1. Right to Restrict Processing: You can request restriction of processing in certain circumstances.

1. Right to Data Portability: You can request transfer of your data to another service provider.

1. Right to Object: You can object to processing based on legitimate interests, including profiling, and for direct marketing.

1. Rights Related to Automated Decision-Making: You can request human intervention for decisions based solely on automated processing.

To exercise these rights, please contact us using the information in the "Contact Us" section.

7.2 Compliance with Other State Laws

We comply with all applicable state privacy laws, including but not limited to:

1. Virginia Consumer Data Protection Act (VCDPA)

1. Colorado Privacy Act (CPA)

1. Connecticut Data Privacy Act (CTDPA)

1. Utah Consumer Privacy Act (UCPA)

7.3 International Data Transfers

If we transfer your personal information to countries outside the EEA, United Kingdom, or Switzerland, we will ensure that appropriate safeguards are in place to protect your information, such as Standard Contractual Clauses approved by the European Commission or other appropriate transfer mechanisms.

We implement appropriate technical and organizational measures to protect your personal information against unauthorized or unlawful processing, accidental loss, destruction, or damage. These measures include:

1. Encryption of sensitive information

1. Secure network architecture and firewalls

1. Regular security assessments and testing

1. Access controls and authentication procedures

1. Employee training on data protection

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

8.1 Accounts

You are responsible for your password and account for the MRCOOL Partner Center. Do not share your password with others to maintain the security of your account. If you believe that your account has been compromised, immediately change your password. MRCOOL will never request your password through phone, mail, email, or by any other means.

Our Web site is not targeted to children under the age of thirteen, and we do not knowingly ask for, collect, or use personally identifiable information from any child under the age of thirteen. If we become aware that we have inadvertently received personally identifiable information from a user under the age of 13, we will promptly delete the information from our records.

Persons under the age of eighteen may not purchase equipment and/or services from our Website without the assistance of a parent or legal guardian. In accordance with the Children's Online Privacy Protection Act, we will not knowingly collect any personally identifiable information from children under the age of 13. If we are made aware of such collection, the information will be deleted and a parent or legal guardian of the child will be informed of the matter at the earliest available opportunity.

10.1 Mediation

Prior to the commencement of arbitration, the parties shall attempt to resolve any dispute, claim, or controversy arising out of or relating to this Privacy Policy or the use of the Services through mediation before a single mediator. The mediation shall be conducted in accordance with the Mediation Rules of the American Arbitration Association. The mediation shall take place in Graves County, Kentucky, and each party shall bear their own costs and expenses associated with the mediation.

10.2 Arbitration

If the dispute is not resolved through mediation, any dispute, claim, or controversy arising out of or relating to this Privacy Policy or the use of the Services shall be resolved by binding arbitration before a single arbitrator. The arbitration shall be conducted in accordance with the Commercial Arbitration Rules of the American Arbitration Association. The arbitration shall take place in Graves County, Kentucky, and each party shall bear their own costs and expenses associated with the arbitration, including attorneys' fees.

10.3 Exclusion of Injunctive Relief

Notwithstanding the foregoing, either party may seek injunctive relief in a court of competent jurisdiction to protect its intellectual property rights, confidential information, or to prevent irreparable harm. Such actions for injunctive relief shall not be subject to the arbitration provisions of this Privacy Policy.

10.4 Governing Law

This Privacy Policy shall be governed by and construed in accordance with the laws of the Commonwealth of Kentucky, without regard to its conflict of laws principles. The parties agree that the performance of this agreement shall be deemed to be in Kentucky.

If you visit our Website, your visit and any dispute over privacy is subject to this Privacy Policy and our Terms and Conditions of Use, including, but not limited to, the application of the laws of the Commonwealth of Kentucky.

10.5 Class Action Waiver

To the extent permitted by law, all claims must be brought in a party's individual capacity, and not as a plaintiff or class member in any purported class, collective, representative, multiple plaintiff, or similar proceeding ("Class Action"). The parties expressly waive any ability to maintain any Class Action in any forum. If the claim is subject to arbitration, the arbitrator shall not have authority to combine or aggregate similar claims or conduct any Class Action. Any claim that all or part of this Class Action waiver is unenforceable shall be determined by a court of competent jurisdiction and not by an arbitrator.

11.1 Information Collection through Chatbot

When you interact with our chatbot, we may collect personal information you provide during your conversation with the chatbot, such as your name, contact information, product preferences, and any other information you voluntarily share. We also collect non-personal information about your chatbot interactions, such as conversation timestamps, session duration, pages visited during your chatbot session, and the nature of your inquiries.

11.2 Use of Chatbot Information

We use the information collected through our chatbot to:

1. Provide you with immediate assistance and information

1. Improve the functionality and accuracy of our chatbot

1. Personalize your experience based on your previous interactions

1. Train our artificial intelligence systems to better understand and respond to customer inquiries

1. Analyze common questions and concerns to improve our products, services, and website content

1. Contact you regarding your inquiries if you provide contact information and consent to follow-up communications

11.3 Chatbot Data Storage and Security

Information collected through our chatbot is subject to the same security measures and retention policies outlined in this Privacy Policy. Chatbot conversations may be stored for quality assurance, training, and service improvement purposes. We implement appropriate security measures to protect chatbot data from unauthorized access, alteration, or disclosure.

11.4 Third-Party Chatbot Service Providers

Our chatbot may be powered by third-party service providers. These providers are contractually obligated to use your information only as necessary to provide chatbot services to us and in accordance with this Privacy Policy. We ensure that any third-party chatbot service provider complies with applicable data protection laws, including GDPR where applicable.

11.5 Your Rights Regarding Chatbot Data

You have the same rights regarding information collected through our chatbot as you do for all other personal information as described in this Privacy Policy, including rights to access, correct, delete, and limit the use of your personal information.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. If we make material changes to this Privacy Policy, we will notify you by:

1. Posting the revised policy on our Services with an updated effective date

1. Displaying a prominent notice on our Services

1. Other means as required by applicable law

We encourage you to review this Privacy Policy periodically to stay informed about our data practices. Your continued use of the Services after any changes to this Privacy Policy constitutes your acceptance of the revised Privacy Policy.

The terms of this Privacy Policy may change over time, and the use of information which we gather now is subject to these Notices and Terms as modified. Please review the information on this page periodically as you continue to use our site to monitor any future changes.

Take note of the effective date. If we decide to change this Privacy Policy, we will change the date at the beginning of this document.

If you have any questions about this Privacy Policy or our information practices, please contact us at one of the following:

1. by emailing webmaster@mrcool.com
2. by contacting customer support at 270-366-0457
3. by mail at 48 Remington Way, Hickory, KY 42051

We will respond to your inquiry as soon as reasonably possible and within the timeframes required by applicable law.