MRCOOL uses information that we collect from our visitors and customers to improve your experience when using our Services. We gather two types of information: personal information and non-personal information.
We collect and use personally identifiable information about you when you submit feedback, questions, applications, warranty forms or requests for information about MRCOOL's products and services, apply for a job or make a purchase. This may include:
- First name, last name, and email address when you register an account on our Website
- Billing address relevant to payment information, shipping address for goods delivery, and telephone number when you purchase a product or service
- Mailing address, telephone number, fax number, and e-mail address in order to respond to your inquiries and manage transactions with you
- Personal information when you apply for a job (typically includes first name, last name, current address, contact telephone number, and references)
- Any information voluntarily transmitted either directly to a MRCOOL representative via chat, specific product review, purchase process review, or email in situations in which we are legally allowed by law to collect said information
- Communications with us (customer service inquiries, feedback)
- Any other information you choose to provide
MRCOOL may collect and store the information you choose to provide us to send you information about MRCOOL and our affiliates, including information about our products and services, from time to time. We may also use information about you for internal marketing analysis to better understand our customers and the marketplace.
2.1.1 Information We Do Not Collect
MRCOOL purposefully does not collect, store, or record by any means unique financial information like a customer's credit card or debit card account number. Though a customer may use this information to procure goods via our Website, we use a secure order form which transmits the data directly to the relevant issuing company for authorization. If you provide this information to a MRCOOL representative over the phone, the representative uses the same technology to transmit the information and does not record the information in any other format.
At no point in the process is your financial information catalogued or stored by MRCOOL, either physically or electronically, for any reason whatsoever. We do this to ensure the security of our customers against credit card fraud and identity theft.
If you receive an email from someone claiming to be a MRCOOL representative asking for specific financial information (i.e., a credit card or debit card account number), do not provide that information via email. Instead, contact MRCOOL customer support at (270) 366-0457 and report the request immediately.
2.2 Non-Personal Information
We collect and use non-personally identifiable information about you in the following ways:
We automatically collect certain information about your use of the Services, including:
- Internet protocol (IP) address
- Device information (type, model, operating system)
- Pages viewed and links clicked
- Time spent on pages and interaction with content
- Date and time stamps of visits
- Location information (when permitted by law to process this information)
- Other actions taken through the Services
2.2.2 Cookies and Tracking Technologies
A cookie is a piece of data placed on your hard drive when you visit our site. Cookies help us track traffic to our Web site, helping us identify what parts of our Web site interest visitors most. In order to give you customized content, we may link cookie information with personally identifiable information but such information expires at the end of each visit to the site.
MRCOOL makes use of first-party and third-party cookies to track data, streamline, and simplify your experience on our Website. We also use cookies to better understand how visitors use our Website to better improve it over time.
Types of Tracking Technologies We Use:
- Essential Cookies: Necessary for the functioning of our Services
- Analytical/Performance Cookies: Help us understand how visitors interact with our Services
- Functionality Cookies: Allow us to remember your preferences
- Targeting/Advertising Cookies: Record your visits to our Services and other websites to deliver targeted advertisements
Third-Party Tracking Technologies
We partner with third parties who use tracking technologies on our Services for analytics and advertising purposes, including:
- Google Analytics and Google Ads
- Other advertising and analytics providers
If we contract with third-party service providers in any capacity, cookie data is shared with them only inasmuch as it is necessary to enable the third-party service provider to complete an agreed-upon task and only in that capacity. Information we gather via cookie is never shared with third parties for any other reason.
You may set your browser to inform you when cookies are being set before a cookie is stored, not accept cookies at all, and erase all cookies from your hard drive. If you choose to reject or erase cookies, your ability to navigate this Web site may be limited or even prevented. If you have cookies disabled, please contact customer service via phone to place any orders.
You may set your browser to inform you when cookies are being set before a cookie is stored, not accept cookies at all, and erase all cookies from your hard drive. If you choose to reject or erase cookies, your ability to navigate this Web site may be limited or even prevented. If you have cookies disabled, please contact customer service via phone to place any orders.
2.2.3 Referrers, IP Addresses, and Environmental Variables
MRCOOL may also collect information through "referrers," IP addresses, and various environmental variables. A "referrer" is information your web browser passes along to the MRCOOL web server that references the URL of the Web site from which you came. An "IP Address" is a number used by computers on a network to identify your computer so that data can be transmitted to you. An "environmental variable" may include, among other things, the domain from which you access the Internet, the time you accessed our Web site, the type of web browser and operating system or platform used, the Internet address or the Web site you left to visit our Web site, the pages you visit while at our site, and the Internet address of the Web site you then visit. MRCOOL may collect IP Address information in order to administer our Web site and to gather broad demographic information.
In order to ensure products of interest reach Website visitors, MRCOOL makes limited use of online remarketing techniques to display our advertisements through third-party vendors, including Google and Facebook, on other internet sites. These third-party vendors use cookies to serve ads based on a user's prior visits to our Website and other websites. You may opt out of Google's use of cookies by visiting the Google advertising opt-out page. You may opt out of Facebook's use of cookies by visiting the Digital Advertising Alliance opt-out tool or changing your settings via your Facebook user account.
2.2.5 Do Not Track Signals
Some browsers have a "Do Not Track" feature that signals to websites that you do not want to have your online activities tracked. Due to the lack of a common industry standard for Do Not Track signals, we currently do not respond to Do Not Track signals. However, we provide you with various tools to control data collection and use, including cookie management options and opt-out mechanisms.
2.3 Information Collection Methods
MRCOOL may collect personal and non-personal information using the following methods:
- MRCOOL collects information from customers when they voluntarily or directly provide it through requests for products, product information, company services, account registration on our Website, consumer survey responses, public forum responses, or otherwise interact with us using one or more electronic devices. All the information we collect via those means are covered by this Privacy Policy. Any information transmitted to us through a third-party is also subject to the third-party's privacy policy. Any privacy choices you or the third-party specify may not apply to our use of the information collected directly through our applications.
- MRCOOL collects information from customers voluntarily and indirectly when they utilize technology such as cookies and Web beacons, including when you visit our Website and applications or use our applications on third-party sites or platforms using one or more devices. Customers may always opt out of indirect collection methods by visiting the Network Advertising Initiative's consumer opt-out page located at: www.networkadvertising.org/managing/opt_out.asp
MRCOOL may collect information from trusted sources to update or supplement information directly or indirectly provided. Local law may require customers to authorize the third party to share the aforementioned information with us before we can acquire it.